What is the difference between the index and the percentile?

back to list of topics           see also   
 
 
 
Percentiles tell you where an object ranks on a distribution. The median of a distribution is the 50th percentile. If an object is in the 75th percentile, only 25% of the population ranks higher than it on the metric of interest.

An index tells you how above or below average an object is relative to the norm. The average (or the norm) is represented by 100. If something has a 500 index, this means that it is 5X the average. For the sake of accurate comparison, the 'norm' benchmarks against similarly categorized objects in the selected market vertica.

 see also:    Audience Tab: 01. Demographics 
  Audience Tab: 02. Psychographics 
  Audience Tab: 03. Geography and Maps 
  Audience Tab: 04. Languages 
  Audience Tab: 05. Summary 
  Cohort Analysis: 01. Reading the Basics 
  Cohort Analysis: 03. Multi Criteria 
  Relations Tab: 01. Reading the Basics 
  Relations Tab: 02. Observing Trends in Co-Occurrence 
  Relations Tab: 04. Filtering