Probiotics: Consumer Perceptions and Opportunities

Food Institute Webinar

In this webinar from Food Institute, consumer analytics Social Standards VP of Data Analytics & Customer Experience, Jordan Breslauer, teams up with Dr. Gregory Leyer, Sr. Director – Scientific Affairs at Chr. Hansen, a bioscience company, to uncover unique insights into the probiotic consumer.

More than ever, consumers are prioritizing health and finding ways to make positive changes to their lifestyle. To address wellness needs in this health-focused consumer landscape, food processors turn to functional ingredients like probiotics to provide documented health benefits in food and drink. • The importance of understanding what a probiotic is • Consumers' perception of probiotics and their benefits • Motivations consumers have for taking probiotics • What consumers are saying about probiotics on social media

March 10, 2022