Wiki: Methodology - How We Do It?

Consumer Data, (De)Coded.

Methodology - How We Do It?

Table of Contents:

Collect

What is Social Standards?

Social Standards is a comparative analytics platform transforming billions of social data points into benchmarked insights about every brand, product, feature, and trend consumers talk about. Innovative brands and investors use our data to make strategic decisions around product development, competitive differentiation, investments, and M&A opportunities so they can get ahead and stay ahead of the competition.

Collect

Every month we collect 350+ million public posts from Instagram and Twitter.

Clean

We identify and remove spam and other problematic posts so you have direct access to authentic consumer data ready for strategic analysis, without the noise of bots and fake accounts.

Supplement

We add corresponding demographic & geographic data, so you can track which consumer cohorts are driving new trends, talking about your brand, or converting to your competition.

Organize

Our team of linguists and social media experts use sophisticated proprietary software to classify & organize all incoming social data at the brand, product, ingredient, benefit, and descriptor level.

Our proprietary system accounts for the ambiguities of human language and can identify whether a social post mentioning “weed” is actually referring to cannabis, gardening, or Wicked Weed craft beer.

We track 125 million unique keywords and are constantly updating and refining our database. Our system flags new topics of conversation for review and inclusion, ensuring that our database is up to date with industry-relevant topics ready for on-demand analysis.

Contextualize

We contextualize our structured social data into our market verticals, allowing you to instantly measure market share, benchmark performance, and track emerging consumer trends.

Visualize

Our dynamic user interface provides an array of data visualization tools designed to facilitate rigorous data exploration, discovery, and analysis.

Empower

Our data equips industry leaders to make better strategic decisions around product development, competitive differentiation, investments, and M&A opportunities—so they can get ahead and stay ahead of the competition.