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1. Product - Market Insights and Follower Insights
◆ Use Market Insights to understand the industry, gain insights into consumer conversations on various products and brands, assess trends, and develop business strategies.
◆ Use Follower Insights to understand the audiences of influential accounts, what they are interested in, and how to optimize messaging to target these audiences
2. View Point: Active Market Vertical
◆ Segment the market to analyze only consumer conversation relevant for Beauty, Beverage Alcohol, Fashion, Food/Beverage, Health/Wellness, Home Goods, or Personal Care
◆ Choose an accompanying data source to limit your vertical to activity on Instagram, Twitter, Reddit, or TikTok. (image 2)
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