Only the demographics, psychographics, regions, states, and MSAs with the highest percentiles (Percentile - Audience Tab), will be displayed.

Reminder: Raw percentages reflect who is posting about a given object; however, Instagram skews female, young, and Caucasian, and so do the raw percentages of most objects. To provide context for interpreting this data relative to similarly categorized objects in the same vertical, percentiles (Percentile - Audience Tab) and indexes (Index - Audience Tab) are essential. These measurements allow the user to understand how the raw percentage compares to what is typical for a similarly categorized object in the market vertical of interest (Beauty).