| All the demographic data in our platform, for both Instagram and Twitter, is from a company called Demographics Pro. They are one of the leaders in demographic profiling of social data and power the bulk of the social listening tools, as well as providing services to Instagram and Twitter to help them refine some of their ad targeting capabilities. They use a third party model to validate their information.
Social Standards matches the database of posts we collect with Demographics Pro’s audience database in order to project demographic information onto an any object’s audience. An object within our database is any topic that is spoken about on social media (brand, product, quality, benefit/concern, etc.). By structuring the data by market vertical, we can help the user to understand whether an object is skewing more towards a particular demographic relative to the market vertical’s distribution. |
