| Penetration represents the percentage of the number of conversations related to a comparison subject among all conversations on a focus subject. This is a factual co-occurrence-based measure. If a subject has a penetration of 3.7% this means that 3.7% of all conversations on a focus subject also mention the comparison subject.
◆ what drives it
◆ how
◆ why
◆ mentions of / by
◆ implies
◆ infers
◆ influence by / on
◆ what to expect if
◆ what is affected
◆ share of
◆ focus on
◆ non-symmetrical
◆ qualified raw co-occurrence
◆ basket analysis |
