| User retention is Social Standards’ metric for understanding if an object is retaining its loyalists. In other words, are the people talking about an object last month (or 2, 3, 4, 5, or 6 months ago) still talking about the same object this month.
Note that different object types have varying levels of user retention. Properly gauging whether user retention is healthy is key to spotting trends and fads. It is recommended that app users compare similar objects.
User Retention can be seen for both all posts and authentic posts. It can ONLY be seen at a global level. It will not change if you toggle between region and demo. |
